The challenge
The City of London Corporation needed our help bringing their ambitious plans for 2024 to 2029 to the public and their stakeholders. They tasked us with creating a bespoke branded document for both web and print, alongside a range of promotional materials, from a key facts booklet and animation to posters, postcards and newspaper pull-outs. The brand needed to feel modern to ensure it would stay relevant over the five-year period, while also being flexible enough to respond to changes. It also had to adhere to strict accessibility principles, requiring our expertise in accessibility.
Our solution
Our design reflects the variety of exciting topics the organisation covers. We created a diverse and flexible colour palette that feels both bold and professional, complemented by a multi-textured graphic style. The final plan features over 100 bespoke hand-drawn graphics and icons. We also worked closely with the client to source and carefully select photography that complements the design and content. This successful collaboration led to us designing other publications for the City of London Corporation, including their people strategy and small and medium enterprise strategy.
