The challenge
We were asked to create a launch video for UK Space Command, a new joint operational command within the UK armed forces. Members of the general public, and even those within the armed forces themselves, had little awareness of UK Space Command or why there was a need for a military role in space. Our challenge was to establish an impactful brand story for familiar and new audiences by exciting, inspiring and informing them about the organisation. At the same time, we needed to promote UK Space Command’s mission to protect and defend UK and allied interests in space.
Our solution
Our first step was to carry out stakeholder interviews, audience research and competitor audits, to understand the organisation, its branding challenges and the landscape it sits within. After scriptwriting and development, our video team travelled to locations around the country to film footage of UK Space Command’s sites, including RAF Fylingdales in Yorkshire, and various aspects of everyday life. Our final film brought together these two themes to tell a story about how UK Space Command helps guard allied assets in space to make sure the things we often take for granted can function to benefit citizens on Earth.
