The challenge
We were asked to develop a mini social media campaign specifically targeting small charities and campaigners, encouraging them to engage with the House of Lords and its members when campaigning on an issue. It was important to position the House of Lords as open, inclusive and approachable to increase engagement and help this audience truly understand how the House of Lords could support them.
Our solution
We created a unique look and feel with vibrant, energetic visuals and mixed-media elements to reflect the modern-day House of Lords and its forward-looking work on issues that affect everyone in the UK. We shot engaging, 45-second videos of five different members, bringing human faces to the campaign. We also produced a suite of static assets, alongside guidance for campaigners and small charities explaining how the House of Lords can help them bring about change.
